Responsibility in diverse areas determines ALBA Group´s intelligible corporate guideline
The concept of sustainability has taken on greater meaning in the business context in recent years. While many companies are socially and environmentally engaged mainly out of business interests, away from all the media hubbub, ALBA Group has been commited to the association KINDerLEBEN, a registered association to promote a hospital in Berlin for children suffering from cancer, for many years as well it has been sponsoring the ALBA BERLIN basketball team since the time the club had only 500 spectators.
Sustainability as a business model
On the issue of sustainability and environmental protection, the ALBA Group, with its comprehensive range of services in the areas of recycables recovery and raw material processing can claim a place among the leading environmental services companies worldwide.
By the end of the 1960s, ALBA Group had already recognised the potential of recycling and set itself the goal of returning as many recyclables as possible to the production cycle. In order to do this, ALBA Group invested in the latest technology, and it paid off. Today, ALBA Group processes over eight million tons of secondary resources a year, turning over these goods to industry for use in new manufacturing. The economic benefit: the high cost of importing expensive raw materials can be avoided.
In addition, ALBA Group conserves resources through the production and use of secondary raw materials, which contributes significantly to climate protection, as it reduces carbon dioxide emissions by a total of more than six million tons per year. Another benefit to our clients: on request, they can obtain verification in the form of a CO2 certificate. In this way, ALBA Group demonstrates that through the recovery and re-use of secondary raw materials, economic interests can be pursued in harmony with ecological goals such as environmental and climate protection.
ALBA Group commissioned the first comprehensive case study focusing on carbon dioxide reduction regarding the use of primary and secondary raw materials – taken ALBA Group’s activities as an example.
Corporate Social Responsibility
Supporting children is very big with ALBA Group. As far back as 1997, ALBA Group and like-minded people founded KINDerLEBEN – Verein zur Förderung der Klinik für krebskranke Kinder e.V. Berlin. Since 2001, it has sponsored a benefit gala for this association, which up to today has brought in donations totalling more than 2.0 million EUR. For years ALBA Group has been sponsoring a home for children in Cologne as well.
Not to be forgotten is that the focus on sustainable promotion of children and youth also plays a large role in ALBA Group’s involvement in sports. Since 1991, ALBA has been the main sponsor and name giver of the internationally acclaimed ALBA BERLIN basketball team. The company is especially involved in grooming young talent, and invests heavily in popular sports within the framework of the ALBA-Jugend-Konzept.
ALBA Group will continue to maintain its model of sustainable business and management, with the goal of ecological, economic, and social resource security and a viable future for Germany.
